Personalized Maximized Response

The Complete direct retail solution.

Digital advancements have made life more convenient for shoppers around the world. With more marketing and sales processes going online, customers are better able to analyse the use and compare the pricing of products before purchasing decisions are made. Today’s retail marketplace is more challenging than ever. New communications technologies have empowered consumers to dictate exactly how and when they will interact with retail businesses. And increased customer fragmentation means one-size-fits-all marketing and customer care strategies simply won’t do.

The literally million-dollar questions facing every retailer are:
How do I bridge the business solution gap to reach increasingly fragmented customer segments and personalize my demand generation, shopping and fulfilment?

How do I bring this on-stream with my existing demand chain applications quickly, reliably and at a minimum of cost and risk?

How do I leverage and accelerate the best of instore and digital retailing now, and grow it so I am ahead of the competition?

The answer is PRetail or Personalised Retail from Group FiO.

PRetail provides online retailers with an unprecedented return on investment (ROI) by enabling them to deliver the right offer of the perfectly-priced product, promoted in the right medium, to the right shopper at the right time. pRetail does this through the offering of “Five ingredients of a unique, superior product with real value for Online Retailers”:

• Focuses on driving a significant increase in revenue in a time of increased market competition and worldwide economic slowdown
• Enables retailers to deliver personalized offers in-store through multiple platforms
• Create efficient supplier networks; increase supplier performance
• Provides the tools for retailers to compete more effectively and not only retain customer loyalty, but also attract new customers
• Offers unparalleled targeting based on shoppers' known preferences and established buying patterns, thus romancing the customer, increasing loyalty as well as shopping cart size
• Provides robust analytics to make reporting and tracking of campaigns easy and accurate